Position Paper 4 | Wildcard: Content Creation

 

A content creator is responsible for the ideation and creation of content that connects a brand or entity to its perspective audience. Content creators can approach any type of genre of content that connects you to your target audience, such as copywriting, design, production, or any other media content. 

Content creators are most commonly thought of as social media gurus that post short-video content on social media platforms like Instagram and TikTok, but content creation is inclusive and can vary depending on where you work and where your audience is. 

(CLICK PHOTO for The Difference Between an Influencer and a Content Creator article)

Content creation can be done through: 

• Brand analysis, which is evaluating a brand from top to bottom, taking their voice, design style strengths, weaknesses, competitors' strategies and potential content strategies into consideration.
• Content ideation infers being flexible with your creative muscles through brainstorming relevant and engaging content ideas that will prove successful. 
• Project management requires you, as a digital content producer, to help manage the projects you are helping create. 
• Copywriting and research encompass a wide range of content types from engaging social media captions (seen often with large brands on TikTok), to long-form blog posts, to synthesizing year-long studies into a digestible case study.
• Design and visuals are a significant factor when attempting to elevate the company's public picture and brand persona. Design plays a huge part in differentiating one brand's uniqueness from being just another generic brand. 
• Videography can be seen on platforms like YouTube and TikTok, and this opens personal paths with your audience when you record and post review and/or demonstration content and receive direct feedback.
• Editing is a crucial skill where polishing and cleaning up your content like copywriting, videography and design, will prove to be safe for both you and your audience. 
• SEO is referred to as a basic guideline for web content writers and their judgement on the best visibility for their projects. 
• Promotion is a very broad type of creation that aims to reach as many relevant targets as possible. This is a common final step in most content creation projects, which can sometime include manual link building, crafting an email for subscribers, PR pitches or social engagement.
  

Content creation is more than just sitting a phone down and recording a workout class or a review of the new Google Pixel phone; content creation is a blank entirely. My personal favorite type of content creation is the type of videography you see on social media platforms like TikTok.

@cecilybauchmann Its this or the “what are you wearing?” Text 🤭✨🫶🏼#momoffour #bestiegoals #momlife #bestfriends #whattowear #holidayoutfits #bestfriendscheck #trending ♬ original sound - Cecily Bauchmann

There are content creators on TikTok that choose to create daily life content, which can simply be a nightly reset around the house or a cooking video. This is one of the most popular trends of content creation on the platform as it opens opportunity for users sit around for hours watching others be proactive, hoping for encouragement to get up and take care of tasks in their own personal lives.

It seems so simple, yet what some people tend to not recognize is the effort and skillset it takes to provide a short-video post that will not only receive them likes, views, and comments but form a personal connection between the creator and viewers.

For any brand (which may be either a company or independent individual,) a robust content creation strategy is necessary for keeping the reputation likeable. An article from Forbes explains that this doesn't mean that it will necessarily make you a professional in your area of content, but it will establish you as a reliable and authoritative subject matter source. The article also presents a breakdown of 5 ways you as a content creator can create your brand to be successful in content engagement and effectiveness.

1. Be everywhere and be useful. 
2. Find your audience.
3. Explore new content solutions.
4. Boost your search results.
5. Analyze and iterate. 

Content creation is an essential factor for media-oriented companies to truly create top-notch marketing and communication. A true innovator will strive to constantly adjust to trends in modern media in order to present the best possible content. 

(CLICK PHOTO for Social Media Content Creator: List of 43 Tools For You! article)