Position Paper 4 | Wildcard: Content Creation
A content creator is responsible for the ideation and creation of content that connects a brand or entity to its perspective audience . Content creators can approach any type of genre of content that connects you to your target audience, such as copywriting, design, production, or any other media content. Content creators are most commonly thought of as social media gurus that post short-video content on social media platforms like Instagram and TikTok , but content creation is inclusive and can vary depending on where you work and where your audience is. (CLICK PHOTO for The Difference Between an Influencer and a Content Creator article) Content creation can be done through: Brand analysis , which is evaluating a brand from top to bottom, taking their voice, design style strengths, weaknesses, competitors' strategies and potential content strategies into consideration. Content ideation infers being flexible with your creative muscles through b...
